Overview

Madd Slush is a South Florida frozen beverage company serving adults, party groups, delivery customers, wholesale accounts, vending locations, and event audiences. The brand is positioned around its tagline, “Kickin Madd Flava.”

Objective

The objective was to create a bold, engaging, and consistent brand presence that could be applied across multiple customer and business-facing channels, including print, digital marketing, vending, wholesale, delivery, and direct communication.

Approach

I translated the brand’s energetic personality into a visual system using bold color, expressive typography, and playful imagery. The creative direction was designed to capture attention while remaining adaptable across promotional formats and customer touch points.

In addition to developing visual assets, I supported the brand’s content and communication strategy through social media management, branded captions, promotional messaging, and text-message marketing. This helped maintain consistency across both visual and written communications.

Scope of Work

  • Brand identity development

  • Print collateral design

  • Postcard design

  • Flyer design

  • Retractable banner design

  • Menu design

  • Product photography

  • Vending-related creative

  • Wholesale and sales-support materials

  • Social media content development

  • Social media management

  • Branded caption writing

  • Text-message marketing copy

  • Delivery and event promotional materials

Outcome

The final result was an integrated brand and marketing system that supported Madd Slush across delivery, wholesale, vending, events, social media, sales, and customer engagement. The brand assets created a cohesive experience across physical, digital, and direct-marketing channels while reinforcing the company’s bold and playful positioning.

  • Social Media Post

  • Retractable Standing Banners for Event Promotions

  • Promotional Flyer for Print

  • Seamless Pattern

  • Logo

  • Product Photography

    Product Photography

  • Holiday Promotional Menu

  • Apparel Design Mockups

  • Social Media Content

  • Apparel Design

  • Promotional Sticker Design

  • Product Photography & Social Media Content

  • Promotional Flyer

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