Stay grounded. Stay in the light. Leave your mark.
LA SOLE is a creative practice built on intention, expression, movement, foundation, and craft.
Born from years of design, photography, visual storytelling, fashion, culture, and creative direction, LA SOLE brings together the disciplines that have always existed within one creative identity.
Strategy before aesthetics. Intention before decoration. Originality over imitation. Craft over shortcuts.
What La Sole means…
LA represents light, energy, passion, and vision. SOLE represents grounding, movement, identity, legacy, and the mark we leave behind.
Together, LA SOLE is about staying grounded while moving in your own light.
About me
I’m Lateisha… a Creative Director, Brand Designer, Photographer, and creative consultant with more than a decade of experience building visual identities, developing creative concepts, and helping people turn ideas into something tangible.
Creativity has been part of my life for as long as I can remember. I grew up around it through my family—my grandmother Willie Mae, who ran an antique store in Georgia for decades, and my aunt Willie Faye, who drew, painted, and crafted. I was introduced early to art, fashion, objects, collecting, making, and the idea that creativity could become a way of life.
Creativity chose me before I chose it.
I studied Graphic Communications at Florida A&M University and developed my eye through photography, fashion, street culture, and visual media. In 2012, I began building an independent creative media practice and spent years working across design, photography, branding, media, and creative projects.
LA SOLE is the evolution of that experience—not a departure from where I came from, but a refinement of it. Today, it represents the full picture of what I do and where I’m going.
The work
LA SOLE works across brand consulting, creative direction, visual identity, design, photography, media, apparel, and creative collaborations. The goal is not to make something that simply looks good. The goal is to build work that communicates clearly, feels authentic, has a point of view, and moves something forward.
I care about ideas with substance, originality, quality, and purpose. I want to understand what your idea is supposed to say, who it is supposed to reach, and how it is supposed to move before deciding how it should look.
Whether you are developing a brand, shaping a campaign, launching a creative project, or finding a stronger way to show up, we start with the idea and build an expression that feels unmistakably yours.
This is the next era
If you are ready to build something with substance, clarity, and a point of view, I would love to hear what you are creating.
Let’s build work that feels authentic, moves with intention, and leaves a mark.
LA SOLE Creative Consulting
Design • Photo • Motion
Rooted in culture. Made for you.